A Week Of Action
Week 3 Of My Marketing Project With SBSA
Recap -
If you are unfamiliar with my current project series on my blog, I am currently working with a large engineering company (SBSA) to tailor a marketing campaign aimed at recruiting young people to work for their company.
Update -
This week I worked with three SBSA employees to create EVP’s (employee value propositions) for their engineering departments. I also learned to use Facebook creative hub and created some mockup ads for our campaign.
What did I accomplish this week?
Interviewed three SBSA engineers to gather EVP content
Gathered video clips from each interview to be used in our social media marketing campaign.
Created mock up ads for the Facebook campaign.
Learned how to use MailChimp to send out emails to promote the company.
Learned how to create EVP’s
What challenges did I encounter?
Issues scheduling interviews around the holiday season.
I had a hard time figuring out how to use an ad campaign in the most efficient possible way.
Random technical difficulties in recording clips for the EVP’s.
Take-aways -
This week went much smoother than the last. I got a lot accomplished as far as completing the EVP’s and preparing to launch our ad campaign. Although working with a business has presented a fair amount of challenges, I’m happy that I chose to go this route because I feel like I’m gaining more useful experience for my future career. As I move into week 4 and I prepare to launch the ad campaign, I’m excited to continue learning.
