Marketing Interview With Michael McMahon

Question 1 - What does the role entail in terms of day to day activities

Michaeal - 

1: Planning and research
2: Social media
3: Analytics
4: Content development / Distribution .ie. writing, video production, audio production, email campaigns etc.
5: Promotions
6: ETC.

Question 2 - Why is this particular role important to the overall health and success of the company

Michael -

In short, marketing takes into account; who, what, why, when, where, how.  Without the information derived from a well planned marketing campaign it is very hard to drive success. In essence you would be cutting a piece of lumber before you measured how long it needs to be.

Question 3 - What are the hardest parts about the role?

Michael -

For me, one of the hardest parts is narrowing down my demographic and gathering the proper information.

Question 4 - How much social interaction is involved in this role?

Michael -

A great deal of social media interaction is involved from researching trends, to writing content for engagement, and finally gathering the data to find out what works and what doesn’t.

Question 5 - What kind of hard skills are necessary or useful for this role?

Michael -

1: Google analytics - Ad Words - etc.
2: Mail Chimp or equivalent email service platform
3: SEO
4: Data analysis
5: Web development
6: Social media

Question 6 - What are the most rewarding parts about the role?

Michael -

For me the most rewarding part is to see a planned marketing campaign start to bare fruit seeing results and compounding on those results.

Question 7 - Is there anything cool or interesting about this role that most people don’t know?

Michael -

You learn a lot about people in several social coderies.

Question 8 - Are there any negative stereotypes or misconceptions people have about this role that you think are untrue?

Michael -

Many people feel that marketing is about manipulating people and that the manipulation is evil somehow. By definition action of manipulating someone in a clever or unscrupulous way. Yes, it can be used in an unscrupulous way but that is only the case with those that intend for ill gotten motives. When we dialog with people about things we disagree with it is our goal to manipulate the other into believing the way we do, or when we promote a product, service, or process we are also attempting to manipulate someone into agreeing with something that may improve their life somehow that seems hardly evil.

Question 9 - What does it take to be successful in this role? 

Michael -

Be trained to start, plan your strategy, document everything, research, create manageable and quantitative goals, understand the data then put it to use. 

Question 10 - Why is this role important to the business economy as a whole?

Michael -

Without some form of marketing your chances of success diminish.  Even if you have a restaurant that is very successful by nothing more than word of mouth adding a marketing strategy can help you grow even more, can help you spot trends that can hurt business, and help can help you make your customers even more satisfied in your establishment.